IMPROVE RECOGNITION
Your brand is the “face” of your company. Make it memorable — and strong enough to leave the desired impression.
BUILD FINANCIAL VALUE
Developing a strategic plan for the company can help in achieving long-term financial gain. To optimize the ROI, increase the company’s value and ensure the company meets its financial objectives.
CREATE TRUST
A professional appearance builds credibility and trust. People are more likely to engage with a business that appears polished and legitimate.
INSPIRE EMPLOYEES
When employees understand your mission, they feel the same pride and will work to achieve your shared goals. As it is said “Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”
GENERATE NEW CUSTOMERS Branding enables your company to get referral business. Could you tell a friend about the new shoes you love if you can’t remember the brand? Word of mouth referrals are only possible after you’ve delivered a memorable experience.
01. Business Website TA business website is an important part of a larger marketing strategy that establishes a presence for your company. It is a location where you can test your marketing strategies in order to increase traffic. 02. E-Commerce Website: The easiest and the simplest form for shopping online is through an e-commerce website. Internet sales are increasing rapidly through these websites. The vendors offer lower prices here compared to stores. It saves a lot of time and energy and is convenient for the customers to get hold of supplies at the comfort of their home. 3. Blog Site A blog is a place where you can share your thoughts, views and opinions with the rest of the world. It’s your own website where you can update your viewers whenever you want
Whether you need us to build an entirely new website or want your old webpage to be revamped our customer representatives are just a call away to give solutions to all of your problems.
JUST KEEP IT SIMPLE
The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.
If you want to evoke the emotions in your audience, use those colors which does that
Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion:
Study your target audience and have an idea what’s going to resonate them
Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.
Fonts are as important as colour. The look of the content plays an important role in the overall look of your website.
Script fonts: elegant, affectionate, creative
Serif fonts: traditional, reliable
Sans serif: stable, steady, clean
Modern: strong, stylish
Display: friendly, unique
Business Mission or Essence
To study the mission is very important. Research on the history of the company to get details and explain in clear words, what the company is all about?/p>
LOGO
Your style guide should include your logo in various sizes and file formats, and guidelines dictating how and where the logo may be used for making it look better.
FONTS
Select fonts and sizes according to the company’s standard. A font does everything from representing the brand, to increasing legibility.
VOICE
The most important thing for the marketing professionals and copywriters who are working on your brand is voice guidelines. Who is speaking? What is the voice of the company? Can you give some background information that helps the user understand how to speak with that voice?
COLORS
Some brands are instantly recognizable by the color of their logos. These colors are forever associated with the companies. Careful selection of colors will help in recalling the brand easily.
IMAGES
Are there certain types of imagery that fit with your brand style? Provide clear guidelines to simplify selecting photos for creative materials.
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